Home
Welcome

Please select your city:


Username
Password
Remember
Click here to register
Forgot Password?
     
Move to Turkey
Relocation Companies
Where To Stay
Hotels, Aparts, Suites
Learn Turkish
Instructors, Courses

Member interviews
What about yours?
Lisa from Kadıköy
Sarah from Sisli
Claudia from Fenerbahce
Nilgün from Suadiye
Aaron from Çekmeköy

From Members' Pen
Members' columns
Be a Correspondent
A Weekend Escape to Edirne
Siirt in Istanbul
Lemon Cheesecake
A Visit to Aya Yorgi and Heybeliada
Angelique´s Latest Trips
Advertisement Advertise here/Buraya reklam verin

Forums
Moving to Turkey
Relocation
Law & Legal
Health
Money affairs
Vehicles (Cars, boats, motocycles etc)
Communications, electronics, media
Children / Les enfants
Pets
Turkish Language
Tourism / Travel / Sightseeing
Educational Topics


e-coupons

Free newsletter

Your Name

Your Email

We will send regular newsletters to our members who have signed up for receiving it during the registration. In 'mymerhaba' newsletter, our editorial staff provides updates, with regard to any information related to places worth visiting, viewing, or otherwise worth knowing, for those who care to know more....

Paris Fashion Weeks

Cüneyt Ayral by Ahmet Sel
by Cüneyt Ayral

During the past seven years, I have been visiting fashion fairs in Paris and in other cities throughout France as a journalist and I have been evaluating them as an expert in the textile sector. However, I have once more begun to view them as one of the actors in the play.

The activities, which took place in January and are referred to as "Fashion Weeks", rather than merely fairs, were quite weak.

Paris Fashion Week occurred during the Chinese New Year (Year of the Monkey) and therefore the participation of the Chinese population, who rank among the greatest markets and manufacturers, was limited. On the other hand, the Municipality of Paris held Chinese New Year celebrations. The two colorful activities sharing the same date and place ended with a Chinese victory.

Turkish textile manufacturers showed great interest in the fairs, although mostly as visitors. However, this year the Turkish visitors were hindered by the snowstorm in Istanbul and there were no visitors from Turkey on the opening days of the fairs. Moreover, most of them cancelled their trip when they were unable to fly on the scheduled day.

The fairs were effected by all of these handicaps.

The "Who Is Next" and "Interfliere" fairs were spread over a wider space and hosted a wider range of participants.

Paris Salon de Lingerie and Interfiliere fairs gave the impression that they were more successful at lingerie textiles and accessories than the fairs in Lyon.

However, the publicity campaign efforts of famous brands left the impression that, lingerie sales are not as successful as they had been.

In order to attract attention, Vanity Fair, one of the most famous lingerie manufacturers in the world, used acrobat models, which surprised everybody, for its brands, such as Gemma, Bolero and Belcor that are famous especially in France and other European countries. Well-known observers of this sector criticized this show by stating "They had their models climbing to the ceilings to sell their goods."

In general, there was not much striking originality in the lingerie fair. The observers said that there is a significant increase in the sale of supporting lingerie products such as silicon products used in bras to make the breasts look bigger and Free Supports style products known as "paper bras".

"Who Is Next" fair has been a fair emphasizing "Street Fashion" for the past few years.

The Street Fashion was rather crazy this year and the promotional stand at Interfilere showed us that it will influence traditional fashion.

There is great demand on low-waist lingerie used together with low-waist clothes.

Nudity is no longer an indulgence in today's fashion. It is now important to determine which part of the body should attract more attention and which part should be decorated more.

The answer to this question was given in the "Who Is Next" Fair: the waist and the area below the waist.

When the new "street fashion designers" between 18-40 in age add the technologies of experienced companies to their incredibly amusing products, a beautiful synthesis occurs.

Wolford, the leading manufacturer of stockings, has begun to get involved in outer clothing in addition to lingerie; and its changes in management were among the news during the fair. Although Wolford did not participate the fair, the company again drew interest with its stocking featuring the famous Playboy Bunny.

Turkish manufacturers have begun to pay attention to these fairs, and the New Night (Gecem) stand was among the most crowded stands at the lingerie fair.

The participants stated that interest in lace was increasing and that unique and expensive laces would again be used both in lingerie and in clothing.

Lingerie Magazine of Turkey participated in the Salon de Lingerie Fair and this year there were several stands for foreign lingerie and textile magazines. Due to the downturn in the European market, companies were quite economical about advertising.

Wholesale companies in France such as Philipe and Assencion presented themselves as brands.

Nowadays, the rising trend is to try to be a "brand" without the manufacturing support and without a factory. However, they neglect to research thoroughly the difficulties of being a "brand" and it seems that these efforts will fail.

It is not easy to attempt this without taking into consideration the advertising investments and without spending the time and money needed to form a philosophy beyond the "brand"s. However, not only in France but also in many other countries the number of manufacturers saying, "I did it my way!" is increasing. The downturn of the European market and Chinese products directly attacking the textile market annoys the sector and sends manufacturers in search of new projects.

The big purchasers in the textile sector do not ask, "How much is this?". Instead, they state, "I will buy at this price." And this of course makes things difficult for manufacturers. However the shopping behavior of women has completely changed. The number of young and middle-aged people who spent money easily has decreased in aging Europe. And there is quite a difference in the clothing styles of people. Therefore, the future is in the new current called "Street Fashion", where the designers are younger…

The next important fair will be held in Lyon on September. Let's wait and see what is new in lingerie.







Drum Circle
A chat with Blue Turtle
A chat with Blue Turtle 2
Being a Woman Artist-Sumru Sekban
Belkıs Balpınar's Anatolian Rugs
Expat kids going out into the cold
From Mymerhaba Team
Hash House Harriers
Neighborhood Cook!
Paris Fashion Weeks
St. Valentines
Three Istanbulites, Three Sites
Turkey by Dion Archibald...
A Merry Christmas to You All in Turkey

Would you like to add your comment about this article? Click here!

External Links:

Editor's Picks

Şile On the Asian shoreline of Bosphorus, just 70 km away from the city center, Şile’s widespread sandy beaches. more...

Summer and Child Health Pediatrician Beril Bayrak Bulucu’s article is titled “Summer and Child Health”. more...

Home Sweet Home Wondering how to change a house into “Home sweet home”? Here are some clues to help you settle in a foreign town. more...

Burhan Doğançay Burhan Dogançay is primarily known for a body of work that grew out of his fascination with urban walls. more...

Piyaz – Haricoat bean salad Zeyda would like to share with you her Haricot Bean Salad recipe. more...

What Gift to Take When… In summer number of wedding, engagement and circumcision ceremonies increase. What gift to take when... more...


Latest Articles
Bodrum Music Festival
Gümüşlük Festival
Istanbul Jazz Festival
Istanbul Opera Festival
International Izmir Festival
The Flying Broom Festival
Ankara Jazz Festival
Kadıköy Walk - Audio Tour
Istanbul Tulip Festival
XJAZZ Festival 2017






 

Columns
Drum Circle
A chat with Blue Turtle
A chat with Blue Turtle 2
Being a Woman Artist-Sumru Sekban
Belkıs Balpınar's Anatolian Rugs
Expat kids going out into the cold
From Mymerhaba Team
Hash House Harriers
Neighborhood Cook!
Paris Fashion Weeks
St. Valentines
Three Istanbulites, Three Sites
Turkey by Dion Archibald...
A Merry Christmas to You All in Turkey




Rhythm of Town

Events calendar
Valentine's Day
Istanbul Live
This Weekend in Istanbul
Ankara Live
This Weekend in Ankara
Social Clubs in Ankara
Restaurants and Cafes in Istanbul
Restaurants and Cafes in Ankara
Sightseeing in Istanbul
Sightseeing in Ankara
Various Discoveries
Best of...
Art and Culture in Istanbul
Art & Culture in Ankara
For Kids - Istanbul
For Kids - Ankara
Hobbies Istanbul
Hobbies Ankara
Sports
Biletix System
Films on cnbc-e


Turkeywide

Turkish Ruins
Mount Ararat Trek
Seeing the Truth
Filmmor 2017
XJAZZ Festival 2017
International Izmir Festival
The Flying Broom Festival
Gümüşlük Festival
Bodrum Music Festival
In Other Cities
Baksı Museum
It´s Time to Take Pictures!!
Photo of the Month
Inside Out in Istanbul
Sand Sculpture Festival
Mandatory Health Insurance for Expats
Impossible Fairies - Out Now
Istanbul Contemporary Cuisine
Changes on Work Permit
New Year
Turkey's TOP 10s
Summer-house
Anzac Day
İzmir Wild Life Park
Antalya State Opera and Ballet - March
Izmir State Opera and Ballet - March
Registration of Canadians Abroad
News From The Expat Harem
Latest Amendments in Land Registry Law


Events Calendar

<< Aug 2017 >>
Su
Mo
Tu
We
Th
Fr
Sa
 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Shopping
Shopping in Istanbul
Shopping in Ankara
Product showcase
Shopping corner

Weather

Istanbul

Ankara



Advertising/Reklam
Add "mymerhaba" to my favorites | make "mymerhaba" my homepage
About "mymerhaba"
| Thanks to | Contact Us | Links | FAQ
copyright "mymerhaba" All Rights Reserved. Privacy Policy | Terms of Service
This site is best viewed with Internet Explorer 5 or greater with minimum 800*600 resolution

powered by IDserv
Website Security Test